Privacy Policy

Last Updated: May 10, 2025

At a Glance

• Who We Are: Casual Basement (trading name of Designer Labels Direct Int Ltd) is a designer clothing retail business. We collect and use your personal information to process orders, improve your shopping experience, and send marketing (like emails or SMS) if you opt in.

• Your Data: We collect details like your name, contact information, payment details, and browsing activity to provide our services.

• Your Control: You can opt out of marketing, update your data, or exercise rights like accessing or deleting your information at any time.

• Our Commitment: We keep your data secure, only share it with trusted partners to deliver services, and comply with data protection laws.

This privacy policy explains how we collect, use, and protect your personal information when you shop with us or use our website or mobile apps. If you have questions, contact us at support@casualbasement.com.

About Us and This Policy

Casual Basement is the trading name of Designer Labels Direct Int Ltd (“we,” “us,” or “our”). We are the data controller responsible for your personal information. Our services, website, and mobile apps are not intended for children. If you are under 18, please inform your parent or guardian about this policy.

For questions or to exercise your rights (e.g., to access or delete your data), contact us at support@casualbasement.com.

Changes to This Policy

We may update this policy to reflect changes in our practices or legal requirements. Check this page for the latest version. If we make significant changes, we’ll notify you via email or a website announcement. Please keep your contact details up to date in your Casual Basement account or by contacting us.

What Information We Collect

Personal information is any data that can identify you. We collect the following types of information:

• Identity Data: Name, username, title, date of birth, gender.

• Contact Data: Billing address, delivery address, email address, telephone number.

• Financial Data: Bank account and payment card details.

• Transaction Data: Details of payments and purchases (e.g., products ordered).

• Technical Data: Information about your device or browsing, such as IP address, browser type, operating system, and location (collected via cookies or similar technologies).

• Profile Data: Username, password, purchase history, preferences, feedback, and survey responses.

• Usage Data: How you use our website, mobile apps, or Wi-Fi (e.g., pages visited, time spent).

• Marketing and Communications Data: Your preferences for receiving marketing (e.g., email or SMS) and communication preferences.

We may also collect anonymized data (which can’t identify you) for research or statistical purposes.

If You Don’t Provide Information

If we need certain information to fulfill a contract (e.g., to deliver your order) or meet a legal obligation, and you don’t provide it, we may not be able to provide our services. For example, we need your address to ship products. If this happens, we’ll notify you and may need to cancel your order.

How We Collect Your Information

We collect information in the following ways:

• Directly from You: When you:

  • Order products or services.

  • Create an account.

  • Sign up for marketing (e.g., email or SMS).

  • Enter competitions, promotions, or surveys.

  • Contact us or provide feedback.

• Automatically: When you use our website or apps, we collect Technical and Usage Data via cookies, server logs, or similar technologies. See our Cookie Notice for details.

• From Third Parties:

  • Analytics providers, advertising networks, or search providers (e.g., Technical Data).

  • Payment or delivery service providers (e.g., Contact, Financial, or Transaction Data).

  • Payment platforms like Klarna or ClearPay, which may receive your Contact and Transaction Data to process payments (see their privacy notices for details).

How We Use Your Information

We only use your information when allowed by law. The table below explains what we use your data for, the types of data involved, and our legal basis for doing so:

Purpose/Activity	Types of Data	Legal Basis
Register you as a customer	Identity, Contact	To fulfill our contract with you
Process and deliver orders (e.g., manage payments, recover debts)	Identity, Contact, Financial, Transaction, Marketing & Communications	(a) To fulfill our contract, (b) Our legitimate interests (e.g., recovering debts)
Manage our relationship (e.g., notify you of policy changes, ask for reviews or surveys)	Identity, Contact, Profile, Marketing & Communications	(a) To fulfill our contract, (b) Legal obligations, (c) Our legitimate interests (e.g., updating records, understanding customer needs)
Run competitions, promotions, or surveys	Identity, Contact, Profile, Usage, Marketing & Communications	(a) To fulfill our contract, (b) Our legitimate interests (e.g., improving services, growing our business)
Administer and protect our business, website, and apps (e.g., troubleshooting, security, fraud prevention)	Identity, Contact, Technical	(a) Our legitimate interests (e.g., running our business, ensuring security), (b) Legal obligations
Deliver relevant ads and measure their effectiveness	Identity, Contact, Profile, Usage, Marketing & Communications, Technical	Our legitimate interests (e.g., improving services, informing marketing strategy)
Use analytics to improve our website, apps, products, marketing, and customer experience	Technical, Usage	Our legitimate interests (e.g., keeping services relevant, developing our business)
Send marketing via email or SMS about products, sales, or offers	Identity, Contact, Technical, Usage, Profile, Marketing & Communications	Consent (you explicitly opted in to receive marketing)
Suggest products or services you might like	Identity, Contact, Technical, Usage, Profile, Marketing & Communications	Our legitimate interests (e.g., growing our business, tailoring offers)

Changing Purposes

We only use your information for the purposes we collected it for, unless a new purpose is compatible with the original one. If we need to use your data for a different purpose, we’ll notify you and explain the legal basis. We may use your data without your knowledge where required or permitted by law.

Marketing, Including SMS

We may send you marketing communications (e.g., emails or SMS) about our products, sales, or offers if you’ve opted in. For example:

• Email Marketing: Updates on new collections or promotions.

• SMS Marketing: Texts about exclusive deals or order updates (if you’ve provided your phone number and consented).

How to Opt In

You can opt in to marketing during account creation, at checkout, or in your account settings. For SMS, we’ll ask for explicit consent (e.g., via a checkbox like “I agree to receive marketing SMS”). We record your consent to comply with the law.

How to Opt Out

You can opt out at any time:

• Email: Click the “unsubscribe” link in any marketing email.

• SMS: Text “STOP” to the SMS number or use the opt-out link in the message.

• All Marketing: Update your preferences in your account or contact us at support@casualbasement.com.

We’ll stop sending marketing promptly after you opt out. We don’t share your contact details with third parties for their own marketing.

Cookies

We use cookies and similar technologies to improve your experience, analyze usage, and deliver ads. You can manage cookie preferences through your browser or our website. Disabling cookies may affect how our website or apps function. See our Cookie Notice for details.

Who We Share Your Information With

We may share your information with:

• Service Providers: Companies that help us run our business, like website hosting, payment processors (e.g., Klarna, ClearPay), SMS marketing platforms, or delivery services.

• Professional Advisers: Lawyers, accountants, or auditors for legal, financial, or compliance purposes.

• Authorities: Government or regulatory bodies (e.g., HMRC) when required by law.

• Business Transfers: If we sell or merge parts of our business, your data may be transferred to the new owner, who must follow this policy.

We require all third parties to keep your data secure and only use it for specific purposes on our instructions. If you use Klarna or ClearPay, your Contact and Transaction Data may be shared with them (see their privacy notices).

International Data Transfers

If we transfer your information outside the UK (e.g., to service providers in the US or EU), we ensure it’s protected with safeguards like Standard Contractual Clauses (SCCs) or adequacy decisions. Contact us at support@casualbasement.com for more details.

How We Protect Your Information

We use industry-standard measures to keep your data safe, including:

• Encryption for data in transit and at rest.

• Secure servers and access controls.

• Limiting access to authorized staff and trusted partners.

Our employees and third parties are bound by confidentiality agreements. If you suspect a data breach, contact us immediately at support@casualbasement.com.

How Long We Keep Your Information

We only keep your data for as long as needed for the purposes we collected it, including legal or reporting requirements. Examples:

• Customer Account Data: Kept while your account is active, plus up to 7 years for tax and accounting purposes.

• Transaction Data: Kept for 7 years to meet legal obligations.

• Marketing Data: Kept until you opt out or we no longer need it for marketing.

• Technical Data: Kept for up to 12 months (e.g., cookie data; see our Cookie Notice).

We may anonymize your data (so it can’t identify you) for research or statistics and use it indefinitely.

Your Rights

You have the following rights under data protection laws:

• Access: Request a copy of your personal information.

• Correction: Fix inaccurate or incomplete data.

• Deletion: Ask us to delete your data (e.g., if it’s no longer needed).

• Restriction: Limit how we use your data in certain cases.

• Objection: Object to processing based on legitimate interests (e.g., marketing).

• Data Portability: Get your data in a machine-readable format to transfer elsewhere.

• Withdraw Consent: Stop processing where we rely on consent (e.g., SMS marketing).

To exercise these rights, contact us at support@casualbasement.com. We’ll respond within one month, though complex requests may take longer (we’ll keep you updated). You won’t usually pay a fee, but we may charge or refuse requests that are unfounded or excessive. We may need to verify your identity for security.

Making a Complaint

If you’re unhappy with how we handle your data, contact us at support@casualbasement.com

Questions?

We’re here to help. Reach out at support@casualbasement.com with any questions or concerns about this policy or your data.